November 28, 2011, New York, NY - The Broadway Channel® today announces it will provide daily programming to all guest rooms and suites at two of the finest New York City luxury hotels, The Plaza Hotel and The Pierre New York. At 282 rooms, The Plaza Hotel displays the passion and uncompromising attention to detail which made it a legend. It now returns with its timeless grandeur – and a new and contemporary spirit. Thoughtfully renovated with impeccable richness and delicate grace, the refined elegance of each spacious guest room and suite is inspired by the Louis XV style of French décor.
At 189 rooms, The Pierre New York continues to set the standard for elegance and unrivalled hospitality. All guestrooms and suites have been transformed to feature a warm, inviting residential-style décor with a feeling of quiet luxury. The Broadway Channel will transmit its digital television programming into all rooms as part of the hotel’s cable lineup.
Broadway Previews, part of The Broadway Channel’s digital network provides daily programming on a dedicated channel into 74 hotels amounting to 37,703 Manhattan hotel rooms. The Broadway Channel digital network allows for “time of day” airing of theatrical programming, commercials, ticket billboards and star interviews.
The Broadway Channel is a full-service media company that produces and distributes video and television programming. The Broadway Channel family of programming includes Broadway Previews, OFF, Broadway on Tour, West End Previews, Broadway Profiles and What’s Hot on Broadway. The Broadway Channel’s digital network provides daily programming on a dedicated digital channel into Manhattan hotel rooms. The Broadway Channel network airs theatrical programming into many media outlets including TiVo, YouTube, Sprint TV, Mag Rack, Apple’s iTunes, Dishonline, Ovation TV, Etisalat International, JetBlue Airways, Samsung, and Time Warner Cable. Total viewership reach is over 70 million worldwide.
The affiliation with The Plaza Hotel and The Pierre New York is yet another example of The Broadway Channel’s unique reach and distribution into Manhattan’s finest hotels.