September 1st, 2011, New York, NY--- The Broadway Channel has secured an agreement with Time Warner Cable to launch its Broadway Channel programming on Time Warner Cable’s Local on Demand platform, Channel 1111, beginning September 1st. Local on Demand from Time Warner Cable is available to over 1.2 million customers in four New York City boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties), and Bergen and Hudson Counties in New Jersey.
The programming will feature Broadway Previews, OFF, and Broadway on Tour content, and will be available as long-form episodes as well as short form theatrical trailers with star interviews. Additional features include Tony Awards coverage, Broadway opening nights, exclusive star interviews and What’s Hot on Broadway, hosted by Broadway Channel’s Maribel Aber. To access, Digital customers can turn to Channel 1111 on Time Warner Cable.
The distribution agreement with Time Warner Cable will enhance distribution of the Broadway Channel family of programming and expand The Broadway Channel® audience. Broadway Channel has a monthly reach of over 35 million households.
“Now more than ever, The Broadway Channel is able to create audiences around its family of programming while promoting the shows and the stars that keep Broadway lights bright!,” stated Matthew Hege, Vice President, The Broadway Channel.
“We believe theater-loving New Yorkers will seek out and enjoy Broadway Channel’s unique, local content through the convenience of our On Demand platform,” said Barbara Kelly, Regional Vice President of Programming for Time Warner Cable in NYC. “This is just another way Time Warner Cable continues to provide customers with more value for their Digital Cable subscriptions. Our On Demand platform contains programming that appeals to all audiences and allows them to watch content on their own schedule, making the entertainment experience simple and easy.”
About Time Warner Cable:
Time Warner Cable is the second-largest cable operator in the U.S., with well-clustered systems located mainly in five geographic areas New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmedia.com.
About Broadway Channel:
The Broadway Channel is a full-service multimedia company that produces and distributes video and television programming for Broadway, Off-Broadway, Broadway on Tour, Las Vegas, Performing Art Centers and Regional Theatres nationwide. The Broadway Channel family of programming includes Broadway Previews, OFF, Broadway on Tour, West End Previews, Broadway Profiles and What’s Hot on Broadway. The Broadway Channel’s digital network provides daily programming on a dedicated channel into over 37,000 Manhattan hotel rooms at 74 New York hotels. The Broadway Channel network airs theatrical programming into many media outlets including TIVO, YouTube, Sprint TV, Apple’s iTunes, Dishonline, Ovation TV, Etisalat International and JetBlue Airways.