| September 13, 2005, New York, NY - The Broadway Channel® announces an initiative with American Express through which The Broadway Channel® will manage and provide online show content to www.broadway.yahoo.com, American Express’ comprehensive website that provides an online bridge to the Broadway theater scene.
The initiative expands the reach of The Broadway Channel® content to further promote current and upcoming Broadway shows by providing celebrity interviews and exclusive content that includes sneak peeks to upcoming shows and the hottest behind-the-scenes footage. Additionally, The Broadway Channel® recently produced the content for promotional CD-ROMs that were inserted this summer in The New York Times Magazine and New York Magazine.
Matt Hege, Vice President of The Broadway Channel® said: “This is yet another opportunity for us to add significant value and outreach to Broadway productions and to our clients.” Up-to-date news and information on Broadway productions at www.broadway.yahoo.com will include the latest coverage from The Broadway Channel®.
The Broadway Channel® is a full-service multimedia company that produces high quality video productions, streaming media and television programming for Broadway, Off-Broadway, Performing Art Centers and Regional Theatres. The Broadway Channel® also has a partnership with Time Warner Cable with a direct fiber feed of its television programming, which further expands The Broadway Channel® audience by reaching additional Manhattan hotel guests. These programming segments include Broadway and Off Broadway Previews, both part of The Broadway Channel® digital network.
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